Type of work
Brand identity and packaging label for an artisanal home fermentary based in Bombay (Mumbai)
Barmbay's products include sourdough breads, jun tea, kombucha, preserves and more. The creators of Barmbay are lovers of the rich cultural history of Old Bombay. We took inspiration from the coastal city and the process of fermentation to create a timeless identity that honoured the art of fermentation.
Logo Design round 1:
To preserve the artisanal feel of the brand we initially went down the route of a vintage style typography lockup, with a modern typeface. We kept the identity simple, using only black and white.
Initial lockup design
From lockup to icon:
Bringing the idea of the waves & wheat together
While the lockup fit the artisanal tone, it did not allow for different variations of the logo to be used on packaging and other brand collateral. The brand also needed to look more minimal to set it apart as Premium. So I worked on combining the waves and wheat into a single icon.
Chosen logo construction
The new logo was a wholesome representation of the essence of Barmbay's fermentation practice- the waves of Bay and the wheat of Barm inside the bubble of fermentation.
The packaging labels for Barmbay's signature dark glass bottles carried the imagery of waves to strengthen its connection with the local environment. Their texture also featured miniature specks of marble that make up the Terrazzo tiles of Bombay. These tiles have its origins in the Art Deco period of Bombay's history.
Packaging labels for Kombucha bottles
The brand identity design for the client was a success. They were elated to have a visual language and a logo that carried the essence of what they strive for. The new designs were immediately applied to their packaging labels, boxes and bags, social media and print material. Lending a personal touch to every order, Barmbay has since become popular within several circles of Bombay, collaborating with local bakeries, media persons and what not!