Client
Type of work
Publication Design
Hand Lettering
Brand Identity
Collaborators
Designing an immersive learning experience to spark curiosity in eager young minds by introducing them to diverse sounds, ideas and people they normally wouldn't come across.
Little Patakha presents: Planet Pathrado and Planet Pichkari - first of their kind children's word building books in Konkani and Hindi, respectively. These two books are the first steps into the big worlds of these native Indian languages and learning them through English phonetics. I collaborated with a talented Illustrator Yogita to create a set of illustrations beaming with fun and personality.
Early sketches for characters and lettering
An illustration identity & voice inspired by an adventurous 2 year old girl
On speaking to our client about the brand and illustration concepts we realised that they were hugely inspired by her 2 year old. She is the daughter of two scientists who love the outdoors, so naturally she too is fascinated by insects, birds and animals, and loves getting her hands dirty.
We conducted a brand workshop to learn more about her daughter and how her personality would influence the brand.
Brand workshop to sort key personalities for the illustrations
We chose to use a watercolour illustration style to add some texture and playful mess. It is fairly uncommon in children's books, and our client loved it. One of Little Patakha's key messages is 'Seeing differences as something to love and learn from, instead of something to be wary of'. Together we made sure every illustration had personality and an imperfection that made them 'zara hatke'.
The more you look at the illustrated characters and objects, the more you notice the lovely details in their ruffled hair, accessories, muddy feet, eyes, ears or horns.
The main character was made to look Indian in a subtle way, with small earrings and printed kurta. Her messy hair, boots, and backpack show off her adventurous and curious nature.
Konkani book: Planet Pathrado
Hindi book: Planet Pichkari
All the Little Patakha products and collaterals were created by us, from illustration to logo and website design to publication design. We are currently running a Kickstarter campaign to help fund the printing of these 2 books. More work on building this brand will be showcased soon.
If you love our ideas and would like to share our wonderful culture with everyone, back our project on Kickstarter and receive some great rewards- like these books!
A custom set of hand drawn letterforms was also created in watercolour style
